2020 Annual International Conference

85th Annual International Conference
October 27 to 31, 2020       
Virtually Everywhere

Earth image by Arek Socha from Pixabay.  If you are using a screen reader and need additional assistance, please contact abcoffice@businesscommunication.org.

Presentation and Equipment Tips

Ready to learn about our virtual platform?
• Visit https://camp.pathable.co/login
• Click “Create New Account” and enter your information
• Use access code “pathabletraining”
You may also view video:  https://vimeo.com/pathable.

Please review this page for information that will optimize your presentation experience, help you record, and share the best equipment and technology to use. Be sure to cite your sources for videos, images, research, and content.

Uploading steps - click here. You may upload your presentation (2GB maximum video size) to the conference platform (due by 21 October), then "come" to the conference to share your presentation and hold questions and answers during your session.   Virtual site link will be available near 19 October.  Upload is not required.

How to Upload for My Favorite Assignment and How Do You Teach Diversity? - CLICK HERE

Troubleshooting Tips 

On conference day, if you experience trouble connecting to Pathable, click here for tips.


Click here to register.  Read on about possible discount codes needed BEFORE you register.  Want your university to pay?  Complete your registration and follow prompts to pay.  Once invoice is generated, click to email the invoice to your finance office.  For registration assistance, contact: abcoffice@businesscommunication.org

All presenters and participants must pay to register.

Once registered, you will receive login credentials and instructions (near early-October).  Want to start getting ready for the virtual event?  Download (or update) Zoom software and install the Chrome browser.

Late rate (after October 15)

  • Member: $200  (If new member since June 15, learn more here of 10% conference discount.)
  • Nonmember: $275  (Before attempting to register, click to learn of 10% conference discount with paid membership.)
  • Retiree: $125
  • Student: $125
  • Group rate for 20 or more students - Click for details
  • Part-time or adjunct member: $125 (Before attempting to register, request discount code here

Read on for special workshop rates.

Want to upgrade your membership from Guest to Paid Member for full member benefits?  Click for steps.

Want to add Workshop or Donation After Already Registered--or--
Want to pay separately for a Donation? Click for steps.


During the registration process, members may "add on" up to two workshops at the virtual rate (free!) with use of a discount code. Sign-ups are limited, so do so early.  For more than two workshops, please pay $10. Non-member workshop rate is $10 each.

Click here for workshop discount code and special instructions.

Join your ABC colleagues for a deep-dive into the following topics through our Workshops:

Tuesday, October 27, 2020    11:00 a.m. – 1:00 p.m. (Eastern time, concurrent workshops) 

Artificial Intelligence for Business Communication                           
Peter Cardon and Jolanta Aritz, University of Southern California; Anne Carolin Fleischmann, University of Applied Sciences Ansbach; Kristen Getchell, Babson College; Stephen Carradini, Arizona State University; James Stapp, Oklahoma State University; and Haibing Ma, DeepBlue Technology Co. Ltd.                                                                                 

This purpose of this workshop is to develop research projects about artificial intelligence and business communication by collaboratively writing and publishing research over the year following the workshop.  *Requires pre-workshop reading/activities/meetings.

The Pitch Formula Used by Top Silicon Valley Startups
Chris Lipp, Rice University                                                                                 

Through examples and exercises, see how over 90% of Silicon Valley entrepreneurs use the 4-point pitch framework to raise capital and fuel start-ups.

Influencer Consulting: Sharing Business Communication Knowledge through Web and Social Community Building
Curtis Newbold, Westminster College                                                                 

Learn how to become an influencer-consultant, sharing business communication knowledge digitally to broad audiences.

Tuesday, October 27, 2020    5:00 p.m. – 7:00 p.m. (Eastern time, concurrent workshops)

Competency-Based Curriculum Development: From Learning Objectives to Assignments to Assessment in the Business Communication Classroom
Abby Koenig, Jenna Haugen, and Zachary Goldman, University of Louisville     

Learn how to work with competency-based business communication and align competencies with course learning objectives and activities.

Learning In and Out of the Human Fishbowl
Theresa Wernimont and Jenny Morse, Colorado State University        LIMITED SIGN-UPS           

Attendees will be immersed in a process to design “high-impact” learning experiences emphasizing student collaboration with peer-to-peer observation and formative feedback.

Saturday, October 31, 2020   10:00 a.m. –  Noon (Eastern time, concurrent workshops)  

Helping Perception Match Reality Online: Creating an Academic Social Media Plan for Academic Programs and Individual Scholars            
Stephen Carradini, Arizona State University              FULL           

Walk step-by-step through the process for teachers, scholars, and administrators to create an academic social media presence.

Transformative Learning: Starting a Student-run Business Podcast
Marianna Richardson and Jake Conlin, Brigham Young University                                                    

This workshop explores business podcasting and reviews the skills needed and motivation necessary to help students transform into meaningful business communicators.

Earn Accreditation in SOCIAL STYLE® to Expand Students’ Communication Skills: Writing, Presenting, Engaging, and Leading
Judy Tisdale, University of North Carolina-Chapel Hill, David C. Collins, TRACOM Group, Daisy L. Lovelace, Duke University, and Jana M. Seijts, Western University                                                           

Hear how to integrate SOCIAL STYLE® into your communication skills program to help students analyze audiences and tailor messages for any business setting.

Expected Schedule

Presenter Schedule (draft) with session description (downloadable pdf). Times reflected are Eastern Time; when planning your agenda in virtual platform, time will convert to your time zone.

Schedule at a Glance - Download for to spot committee meetings, regional meetings, and more.

Schedules are as of 18 October and subject to change.

Presenters may share pre-recorded presentations or present live.  Both presentation options include live question and answer.

Tuesday, October 27 and Saturday, October 31
New Attendee Welcome, Workshops, Opening Reception and Virtual Welcome
Wednesday, October 28
Opening Plenary - ABC President and ABC Second Vice President; Awards                 
Sessions begin   
Thursday and Friday, October 29 to 30
Sessions continue
Saturday, October 31
Sessions conclude by 1:30 pm EST

First Time Attendee Tips

  • Arrive early to settle in comfortably; stay for the entire conference.
  • Take time to meet new people.
  • Attend the First Time Attendee Welcome Address to hear from the ABC President and ABC Executive Director.
  • Participate in a workshop to make even more connections.
  • Take care of yourself.  Consider gentle stretching and meditation.  Make good choices; allow time to process your thoughts and take time for a bit of quiet each day.  Enjoy fresh air and exercise. Get enough sleep. 
  • If you need a friend or mentor, visit ABC Connect; you will discover seasoned ABC members who are happy to "show you the ropes."
  • Visit ABC Connect.

Call for Papers

Theme:  Strengthening B-comm in an era where perception is reality

Click for Call for Papers (downloadable pdf)


Click for steps to edit submission.

Final proposals (panel, poster, regular) CLOSED     
Workshop proposals CLOSED         
Roundtable proposals  CLOSED

Click for submission guidelines. 

Note: All submissions will be double-blind reviewed with opportunity to share your 500 to 1000 word extended abstract in Conference Proceedings.  Learn more about Volunteer Reviewer here.

Want to participate in sponsored sessions?
 How Do You Teach Diversity? with Jacqui Lowman  - Click for details.
 My Favorite Assignment with D. Joel Whalen (Closed) -  Click for details. 
Business Practices Committee panel with Sam DeKay (Closed) - Click for details.  
Graduate Studies Panel with Stephen Carradini (Closed) - Click for details.


Consulting, Research, Teaching


Click to view conference tracks.


This year's conference gives the opportunity to share your extended abstract in the Conference Proceedings, citation ISSN 2472-0658.  You do not have to write a separate paper, though you may expand your original proposal submission. There is no maximum word limitation. Your permission will be requested on the conference submission form. Learn more here.

Check back near late-October to learn about the October, 2021 conference in San Diego, California.  California here we come!

Conference Contacts

Dee Fuchs and Ashley Nelson