2021 Annual International Conference

86th Annual International Conference
Tampa, Florida, USA and Virtual
October 18 to October 23, 2021

Partnering with Global Advances in Business Communication (GABC)

Grand Hyatt Tampa Bay - our conference site


We will gather face-to-face in Tampa, Florida, USA, and also hold a virtual component for on-line presentations. Check back to learn more as we shape the future of business communication in an uncertain world.   

Call for Proposals ABC (downloadable pdf here)
Click here to learn more about welcoming GABC.
Call for Proposals GABC (downloadable pdf here)

Want to Submit a Poster?
Extra space is allowing us to offer more poster sessions.  Hurry! Submit here now!

Want to Participate in Sponsored Sessions?

  •  How Do You Teach Diversity and Inclusion? with Jacqui Lowman  Click here for more information.  OPENINGS!
  •  My Favorite Assignment with D. Joel Whalen - Click here for more information.   WAITING LIST!
  •  Business Practices Committee panel with Sam DeKayClick here for more information. (Closed)
  •  Graduate Studies Panel with Stephen Carradini and Abby Koenig - Click here for more information. (Closed)

Venue - Onsite

Grand Hyatt Tampa Bay, 2900 Bayport Drive, Tampa, Florida, USA

Terrific room rates!  Free parking!  Free guestroom internet!  No resort fees!

The resort hotel, with lush grounds, fronts a 35-acre nature preserve with mangroves extending to North Tampa Bay, yet it is just a five-minute ride from the Tampa International Airport (TPA). Some discount airlines also fly into St. Petersburg International Airport (PIE)--about 15 miles away.  Enjoy birdwatching from the boardwalk, a dip in the swimming pools, ping pong in the sand, tennis, basketball, or find a hammock in the shade.  Hotel eateries include Oystercatchers, an award-winning seafood restaurant.  For off-site restaurants, services, and shopping grab a cab or social transit.  Tampa is about 30 minutes from St. Pete Beach, which is the Tripadvisor #1 America's Top 25 Beaches for 2021.

Lodging Rates

Single or Double $159; Triple $179; Quadruple $189  (All lodging rates before 13.5% tax; tax is subject to change.)
Check back mid-June for lodging link.

Packing List and Travel Tips- Click here.
Accessibility Information - Click here.
Area Attractions - Click here.

ABC Connect - Learn more here.

Venue - Virtual Programming

Virtual platform details will be posted during summer.  Planning ahead?  Click here for tips.  (page under development)

Virtual ABC Connect - Learn more here.


Want to upgrade your membership from Guest to Paid Member for full member benefits?  Click for steps.

Click here to register. (Link opens in late June/early July.) Read on about possible discount codes needed BEFORE you register.  Want your university to pay?  Complete your registration and follow prompts to pay.  Once invoice is generated, click to email the invoice to your finance office.  Register early to allow processing by deadline.  For registration assistance, contact: abcoffice@businesscommunication.org

Onsite rate

Base registration includes access to all on-site sessions with AV in all breakout rooms, virtual sessions, two free on-site workshops, Thursday evening reception, food and beverage breaks Thursday and Friday, Friday breakfast, and Friday evening social.  Recordings on virtual platform can be available until October 2022.

ABC Member - Base Registration
$300 - early bird deadline September 15              
$400 - payments received after September 15        
$550 - payments received after October 1    

$150  Note: Graduate student registration fee waived if the ABC student member is presenting at the conference and if registered by September 15.  Before attempting to register, request discount code here (link pending) for discount code prior to registering.  Discount code is available once registration opens near late June.
$250 - payments received after September 15
$300 - payments received after October 1

Part-time or Adjunct Member

$175 - early bird deadline September 15 (Before attempting to register, request discount code here.) (link pending)

Retired Member
$150 - early bird deadline September 15
$250 - payments received after September 15
$300 - payments received after October 1

Non-member - Base Registration       Click here to join ABC prior to registration to pay the member rate!  If you have a guest account, click here for steps to upgrade to a paid membership prior to registration to pay the member rate!
$450 - early bird deadline September 15                
$550 - payments received after September 15         
$600 - payments received after October 1

Virtual Rate

Base member virtual registration includes access to two workshops, all sessions, and plenaries (live and recorded).   Recordings on virtual platform can be available until October 2022.

ABC Member - Base Registration Virtual
$150 - early bird deadline September 15              
$175 - payments received after September 15        
$200 - payments received after October 1

$75 Student - early bird deadline September 15
Student members who are presenting may register for free by September 15  (Before attempting to register, request discount code here (link pending).

$125 Student Non-members - payments received after September 15
$75 Student Members - payments received after September 15  

$75 Retiree

$100 Part-time or Adjunct Member (Before attempting to register, request discount code here.) (link pending)

$450 - Non-member    Click here to join ABC prior to registration to pay the member rate!   If you have a guest account, click here for steps to upgrade to a paid membership prior to registration to pay the member rate!

Base non-member virtual registration includes all sessions, and plenaries (live and recorded).   Recordings on virtual platform can be available until October 2022.

First Time Attendee Tips

  • Stay at the conference lodging.  If you want a roommate, consider posting on the private ABC Facebook page and/or post on the conference forum (opening in August).
  • Arrive a few hours early to settle in comfortably; stay for the entire conference.
  • Volunteer at the registration desk and meet new people.
  • Attend the First Time Attendee gathering and hear from the ABC President and ABC Executive Director.
  • Participate in a workshop or an excursion to make even more connections.
  • Take care of yourself.  Consider gentle stretching and meditation.  Make good choices; allow time to process your thoughts and take time for a bit of quiet each day.  Enjoy fresh air and exercise. Get enough sleep. 
  • If you need a friend or mentor, look for someone wearing an ABC Ambassador button or visit ABC Connect; you will discover seasoned ABC members who are happy to "show you the ropes." 


Workshops are 2-to 3-hour, highly interactive, themed events. Participants will walk away with a new approach to teaching, researching, or consulting in the realm of business communication.

Artificial Intelligence for Business Communication  On-site in Tampa

This interactive workshop focuses on AI technologies that are impacting business communication. Join us as we demo some of these technologies and form working groups to continue working on research and teaching about AI-assisted communication.

  • Peter W. Cardon, University of Southern California
  • Jolanta Aritz, University of Southern California
  • Stephen Carradini, Arizona State University
  • Kristen M Getchell, Babson College
  • James Stapp, Oklahoma State University
  • Carolin Fleischmann, University of Applied Sciences Ansbach
  • Haibing Ma, DeepBlue Technology (Shanghai) Co.,Ltd

How to Create a Virtual Cultural Exchange Project to Promote Cultural Competence in Students
On-site in Tampa

Cultural competence is lauded and encouraged in business communication programs and in industry; however, the teaching of intercultural skills can seem complicated and overwhelming to instructors who are trying to cover broad concepts of written and spoken communication in one semester. This workshop provides practitioners a step-by-step process for developing an intercultural exchange project in their business communications classrooms.

  • Susan Schanne, Eastern Michigan University
  • Robyn Albers, Zayed University
  • Leslie Seawright, Missouri State University

Earn Accreditation in SOCIAL STYLE® to Expand Students’ Interpersonal and Inclusive Communication Skills Virtual

Demonstrating versatility and inclusive communication skills is critical in today’s global business environment. During this workshop you can earn accreditation in SOCIAL STYLE®, a communication skills program used by companies in over 100 countries, and integrate this profile into your business communication courses. Using SOCIAL STYLE®, students can learn interpersonal communication tools to effectively manage conflict and navigate cross-cultural communication.

  • Judy Tisdale, University of North Carolina- Chapel Hill
  • David Collins, TRACOM Group
  • Daisy Lovelace, Duke University
  • Jana Seijts, Western University

Integrating Positive Communication Principles and Practices in Business Communication Courses: An Interactive, Action-Based Workshop  On-site in Tampa

This workshop will demonstrate how instructors can integrate positive communication principles and practices in business and professional communication courses. The authors offer a model of positive communication that was specifically developed to help learners communicate more positively -- a model which has been tested in their courses with meaningful and impactful activities, exercises, and assignments.

  • Julien Mirivel, University of Arkansas, Little Rock
  • Ryan Fuller, California State University, Sacramento
  • Amy Young, University of Michigan
  • Kristen Christman, University of North Carolina Greensboro

Enhancing Cultural Competence toward Inclusive Leadership Virtual

This interactive workshop will focus on cultural competence and unconscious bias; and provide participants with a Cultural Competence self-assessment designed to explore individual awareness, knowledge, and skills toward cultural competence. The workshop will challenge participants to become champions of diversity, equity, and inclusion by applying the following skills: recognizing cultural incompetence; combating unconscious bias; and assessing social responsibility.

  • Tiesha Douglas, Indiana University

Teaching Cross-Cultural Business Communication: An Experiential Approach  On-site in Tampa

Business students need to understand translation, localization, and their own blind spots as they enter the modern corporate world. In this workshop, we will explore experiential teaching techniques to help students understand how to avoid translation failures, how to be sensitive to cultural differences, and how to embrace diversity in the workplace.

  • Marianna Richardson, Brigham Young University

Developing Competencies for Communicating and Working Across Cultures in the Classroom: A Team-Based Learning Approach  Virtual

This workshop illustrates how students can learn on the topic of negotiations across cultures using a Team-Based Learning (TBL) approach. The workshop will be highly interactive with attendees participating in a full TBL sequence of activities using a cross-cultural negotiation simulation. The module will enable attendees to discover how TBL can help future global leaders successfully communicate in international settings. Participants will leave this workshop with a new approach to teaching both Business Communication and global leadership.

  • Judith Ainsworth, McGill University
  • Annelise Ly, Norwegian School of Economics

Submission Guidelines with samples.  (Submissions closed, except posters.)


Click here to see both ABC tracks and GABC tracks.

Volunteer Reviewer - Click here to learn more. 

Want to Visit the 2020 Virtual Conference?

If you registered for the 2020 Conference, log in here to continue to view sessions and chat on the virtual platform. If you want to register for the 2020 Conference, learn more here.

Conference Contacts

The annual conference provides networking opportunities and supports ongoing professional development.  Our mission as conference planners is to help ABC members reach their goals and experience all that ABC has to offer.

ABC Conference Co-chairs
Ryan Fuller and Susan Schanne

GABC Conference Co-chairs
Gail Cruise and Susan Schanne