Dr. Barbara Shwom, Northwestern University, holds joint appointments in the Kellogg School of Management, Weinberg College of Arts and Sciences, and McCormick School of Engineering and Applied Science. For more than 30 years, she has designed and taught a wide variety of communication courses at Northwestern, including Writing in Organizations (Kellogg), Communicating Complex Data (McCormick), and Professional Business Communication (Weinberg). She also serves as a communication coach for graduate and undergraduate project teams in McCormick’s Segal Design Institute, where she helps students prepare design presentations for both corporate and entrepreneurial clients. Professor Shwom’s teaching at Northwestern has been recognized by both an outstanding teacher award and an appointment as a fellow of Northwestern’s Searle Center for Teaching Excellence.
Dr. Shwom is also managing principal of Communication Partners and has consulted for organizations from a range of industries, including biotechnology, high tech research and development, pharmaceuticals, management consulting, market research, financial services, and engineering, and IT. Companies include Amgen, Eli Lilly, Bristol Myers Squibb, Medtronic, Kronos, Price Waterhouse, ZS Associates, Thomson Reuters, HSBC, and Viacom. In her work with these companies, she has focused on helping managers and executives communicate strategically; make strong, data-based business arguments; visually communicate complex data
Dr. Shwom has served as president for both the Association for Business Communication and the Association of Professional Communication Consultants. In addition, she has co-authored two textbooks on managerial and business communication: Graphics and Visual Communication for Managers (2009), published by Cengage and Business Communication: Polishing Your Professional Presence (2011 and 2013) published by Pearson.
Amy Newman is a senior lecturer of management communication at the Cornell University School of Hotel Administration. She teaches core classes on business writing and persuasive communication skills and a corporate communication elective that focuses on crisis communication and communication technologies. Amy is
As an active member of ABC, Amy presents annually at ABC conferences, has presented at ABC Europe, and was the lunchtime guest speaker at the ABC Southwestern conference in 2012. Amy also serves on the Teaching with Technology SIG and delivered part of a panel presentation in 2012.
Prior to joining Cornell, Amy held corporate positions in Fortune 1000 companies, most recently as the director of employee development for Reuters North and South America and, as an external consultant, director of training and development for Scholastic Inc. She earned a B.S. from Cornell University and an M.S. from Milano, The New School for Management and Urban Policy in New York City. Amy maintains a blog, BizCom in the News (bizcominthenews.com), and has chronicled more than 500 news stories related to business communication.
Minnesota State University, Mankato
Dr. Jennifer Veltsos is the Director of the Center for Excellence in Teaching and Learning at Minnesota State University, Mankato. She is also an Associate Professor and Director of the Technical Communication Program in the Department of English. Her research interests include data visualization, visual rhetoric, and organizational rhetoric. She regularly teaches courses in business communication, visual communication, research methods, instructional design, and proposals. She has also taught professional communication for the M.B.A. program and special topics courses in marketing communication and organizational rhetoric. Jennifer has extensive experience teaching online in both synchronous and asynchronous formats. She earned her Ph.D. in Rhetoric and Professional Communication from Iowa State University,
In addition to teaching, Jennifer freelances as a marketing and technical writer. Prior to her career in higher education, she was the community relations manager at Barnes and Noble Bookstore Mankato and a communications specialist for the Louisiana Department of Culture, Recreation, and Tourism.
A member of the Association for Business Communication since 2006, Jennifer is a member of the Research Committee and the Rhetoric Special Interest Group. She was the program co-chair of the 2013 Association for Business Communication International Conference and the 2014 ABC-Midwest U.S. Regional Conference in Minneapolis, and she formerly served on the Convention Procedures Committee. Being a member of ABC has given Jennifer a sense of community, expanded her professional network, and exposed her to new ideas and pedagogies through the journals and the annual conferences. She is delighted to have the opportunity to serve the organization as a member of its Board of Directors.
Stephen F. Austin State University
Marsha L. Bayless is a Professor in the Department of Business Communication and Legal Studies in the Nelson Rusche College of Business at Stephen F. Austin State University in Nacogdoches, Texas. She was on the ABC Board from 1998 to 2007 and served as the Vice President for the Southwestern United States and held officer roles including ABC President. She was president at the conference held in San Antonio (2006).
Marsha is interested In returning to the ABC Board at this time to continue to support the association, to offer ideas for the future, and to provide an additional voice for business communication faculty in Colleges of Business.
Marsha’s research focuses on pedagogical issues such as online teaching, team interaction, and
Marsha has received a number of ABC awards including the Meada Gibbs Outstanding Teaching Award, The Fellow of ABC, the Francis W. Weeks Award of Merit, and the Distinguished Member Award.
BNY Mellon Corporation, NYC
I have been a member of ABC since 2005. That year, I attended my first conference—the Southeastern Conference in Greensboro, NC—and then, in October, the Annual Convention in Irvine, CA. Any qualms that I may have had about the organization—I am a
I have served as Chair of the Business Practices Committee since 2008. In that capacity, I have attempted to provide a voice for ABC members who have
At the 2015 Annual Conference in Philadelphia, I was
As a candidate for at-large member of the ABC Board of Directors, I strongly feel that we need
University of Minnesota Duluth
Dr. Abram Anders is an associate professor of business communication at the University of Minnesota Duluth. He is a scholar of business and professional communication and technology-enhanced learning. Supporting research interests include media, social collaboration, rhetoric, and theory. His work has appeared in the International Journal of Business Communication, Business
In addition to teaching undergraduate and graduate courses in business and professional communication, he has led workshops and training sessions on communication skills, interpersonal skills, digital literacies, and teaching with technology for diverse audiences of academics and professionals. He has served as a Faculty Fellow for Online and Technology-Enhanced Learning at the University of Minnesota Duluth and as an Office of Information Technology Faculty Fellow in the University of Minnesota system.
Dr. Anders has been recognized by the Association for Business Communication as a recipient of the Rising Star Award (2016) and the Pearson Award for Innovation in Teaching with Technology (2014). He has served ABC as a member of the Technology and Undergraduate Studies committees and as
Utah Valley University
Laurie Stokes Bott is Director of Business Communication at Utah Valley University (UVU). In addition to teaching, she manages the Business Communication program, the Woodbury School of Business (WSB) Writing Initiative, and the Writing Tutoring Lab. Under her guidance, the Business Communication classes have increased by 35% in each of the past two years to 150 sections and the department has grown from 2 to 11 faculty. She manages course development and scheduling, student issues, staffs, trains, and supports new staff and mentors all instructors. With her oversight, courses have increased in number, quality
Laurie is academically and professionally experienced in various leadership roles. Prior to joining the
She has been a visiting professor at Shanghai Normal University since
Laurie has been an ABC member since 2013. She currently serves on the ABC Conference Procedures Committee and directed the ABC Western Region Conference at UVU in 2017. Under her direction, the business communication staff will welcome ABC members, host academic and professional presentations, and involve students in four business communication competitions.
Originally from Washington State, she currently lives in Orem, Utah and has
University of California, Los Angeles
Dr. Forman is founder/Director, UCLA Anderson’s Management Communication Program in which she teaches communication strategy and practices and
University of Wisconsin-Eau Claire
Dr. Lentz is an associate professor of business communication in the Business Communication Department at the University of Wisconsin-Eau Claire’s AACSB-accredited College of Business. As the academic program coordinator for business communication, she ensures that students meet the College’s business communication requirement, staffs courses, administers the Advanced Business Communication Certificate, manages the operations of the Business Writing and Presentations Studio, and teaches several courses at the undergraduate and MBA level. She also directs the UW-Eau Claire College of Business’s Student Professional Development Program.
Her research interests include rhetoric, discourse analysis, and genre theory. She has published in The Journal of Qualitative Research in Organizations and Management, Business and Professional Communication Quarterly, and the Journal of Health Administration Education. In addition, she is
A member of ABC, she currently chairs the ABC’s Academic Environment Committee, which advocates for business communication faculty, the importance of business communication curricula, and the increased visibility of business communication as an academic discipline. She has also chaired the ABC’s Rhetoric Special Interest Group.
Grand Valley State University
He has been an active member of the Association for Business Communication for over ten years, where he routinely presents his scholarship at the annual conference. He is a member of the Rhetoric Special Interest Group. In addition, he also served on the Technology Board, where he created and maintained the organization’s
Christopher earned his doctorate in Rhetoric & Professional Communication from Iowa State University. His research interests revolve around the intersections of visual rhetoric and professional communication, specifically the emerging use of infographics in business and professional documents. His scholarship has been published in Business Communication Quarterly, the Journal of Business Communication, and in other edited collections on information literacy. He was a contributor for multiple editions of the Kitty Locker and Donna Kienzler best-selling textbook, Business