ABC Western U.S. Conference

Wednesday, March 6 through Friday, March 8, 2024

University of Arizona, Tucson, Arizona

Composition of three photos: landscape with cacti, student seating area, and campus with tents in foreground and sunset over mountains.

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The Old Pueblo awaits. Join us in beautiful Tucson, Arizona for the 2024 ABC Western Region Conference.  Connect with colleagues and friends as you learn from interactive discussions and presentations hosted at the University of Arizona’s Eller College of Management.  The tracks for this year’s conference focus on elements of authenticity in business communication.

Schedule and Venue

Our two-day schedule will provide time for conferencing together in our on-campus venue with beautiful Sonoran Desert surroundings.  We will kickoff our time together with a welcome dinner event at the Sands Club overlooking the city and feature award-winning Executive Chef Danny Perez’s innovative menu. Also included is a Thursday evening excursion to the renowned Tucson Botanical Gardens; we can explore the unique flora of our desert environment, experience an immersive butterfly exhibit, and have dinner among the botanicals catered by the Wyndham Grand Westward Look’s culinary team.

Agenda Tool
Registered attendees may log into ABC for the Agenda Tool.
Search by Sessions here.

All schedules are subject to change.

Find a Schedule Summary (downloadable pdf)


The Graduate. March 2023 Eller College of Management ABC Western Region Conference Graduate Tucson Hotel Booking Link This on-campus hotel is a short 10-minute (mainly flat) walk to the conference site. If you wish to arrive early and/or extend your stay, please contact The Graduate Hotel’s Group Event Manger, Gabe Martinez, at or at 520.467.7731.

Getting to Tucson

Learn more about travel to Tucson and parking.

Packing List

Check here for a packing list.

Area Tips

Learn more about why we love Tucson


Tracks were designed to highlight elements of authenticity in the business communication discipline. This includes but is not limited to exploring themes of ranging from professional identity and persona to delivering workplace realism through experiential learning and industry insights. We look forward to learning with and from one another as we gather in the Sonoran desert.

Authenticity in Action

  • How are we preparing students to thrive as their authentic selves in the workplace?
  • Critical thinking is often lost in the era of social media and AI. How do we encourage students to engage authentically with audiences?

Data Storytelling

  • How are we teaching students to communicate big data and complex insights while maintaining relevance and storyline? Share your approaches to data-driven storytelling.

Innovative Instructional Methods

  • Have you discovered or created new tools or approaches to teaching business communication? Tell us about or show us your latest instructional techniques.

Research/Research in Progress

  • What has your research revealed? Share your recent findings or current research progress on the topics that excite you.

Voices from Industry

  • How do you include industry voices in the classroom and provide students with meaningful exposure to business professionals and workplace expectations?
  • Share anything from individual assignments to semester-long consulting and/or learning projects that showcase how you integrate experiential learning into your curriculum.


Registration is closed. Thanks everyone for filling the bus!


Early Bird Registration

(until November 30, 2023)

Regular Registration

(Dec 1 - December 15, 2023)

Late Registration

(Dec 16 - February 16, 2024)

ABC Member




Student Member








*Click here to join ABC prior to registration to pay the member rate! If you have a guest account, click here for steps to upgrade to a paid membership prior to registration to pay the member rate!

Registration includes opening reception, breaks, and excursion to Tucson Botanical Garden with dinner reception. Guest tickets** for excursion are: adult $65; child $42. (**Price subject to change.)


Call for Proposals

Visit here for the Call for Proposals (find the downloadable pdf)

Submission Guidelines are here.

Submissions open May 1 through November 10. Submissions are closed.

Proposals will be reviewed on a rolling basis and approval notices will be sent to the submitter, any co-presenters and any co-authors on a rolling basis.

Conference Organizers

Questions? Contact Conference Organizers at

Marisa Michaels, Cat Hills, Mikel Chertudi, John Delaney, University of Arizona

ABC Western U.S. Regional Vice President Ann Springer and Scott Springer, Brigham Young University