Workshops at ABC Virtual Conference

Join your ABC colleagues for a deep-dive through workshops offered during this year’s virtual ABC Conference.  

During the registration process, members may "add on" up to two workshops at the virtual rate (free!) with the use of a discount code. Sign-ups are limited, so do so early.  For more than two workshops, please pay $10. The Non-member workshop rate is $10 each.

Click here for the workshop discount code and special instructions.


Tuesday, October 27, 2020    11:00 a.m. – 1:00 p.m. (Eastern time, concurrent workshops)  

  • Artificial Intelligence for Business Communication                           

Peter Cardon and Jolanta Aritz, University of Southern California; Anne Carolin Fleischmann, University of Applied Sciences Ansbach; Kristen Getchell, Babson College; Stephen Carradini, Arizona State University; James Stapp, Oklahoma State University; and Haibing Ma, DeepBlue Technology Co. Ltd.                                                                                 

This purpose of this workshop is to develop research projects about artificial intelligence and business communication by collaboratively writing and publishing research over the year following the workshop.  *Requires pre-workshop reading/activities/meetings.

  • The Pitch Formula Used by Top Silicon Valley Startups

Chris Lipp, Rice University                                                                                 

Through examples and exercises, see how over 90% of Silicon Valley entrepreneurs use the 4-point pitch framework to raise capital and fuel start-ups.

  • Influencer Consulting: Sharing Business Communication Knowledge through Web and Social Community Building

Curtis Newbold, Westminster College                                                                 

Learn how to become an influencer-consultant, sharing business communication knowledge digitally to broad audiences.

Tuesday, October 27, 2020    5:00 p.m. – 7:00 p.m. (Eastern time, concurrent workshops)

  • Competency-Based Curriculum Development: From Learning Objectives to Assignments to Assessment in the Business Communication Classroom

Abby Koenig, Jenna Haugen, and Zachary Goldman, University of Louisville     

Learn how to work with competency-based business communication and align competencies with course learning objectives and activities.

  • Learning In and Out of the Human Fishbowl 

Theresa Wernimont, Colorado State University        LIMITED SIGN-UPS           

Expanding on one My Favorite Assignments pitch from last year titled “High Horsepower,” this workshop allows attendees to participate in abbreviated classroom exercises and receive helpful resources.

Saturday, October 31, 2020   10:00 a.m. –  Noon (Eastern time, concurrent workshops)   

  • Helping Perception Match Reality Online: Creating an Academic Social Media Plan for Academic Programs and Individual Scholars            

Stephen Carradini, Arizona State University              LIMITED SIGN-UPS           

Walk step-by-step through the process for teachers, scholars, and administrators to create an academic social media presence.

  • Transformative Learning: Starting a Student-run Business Podcast

Marianna Richardson, Brigham Young University                                                   

This workshop explores business podcasting and reviews the skills needed and motivation necessary to help students transform into meaningful business communicators.

  • Earn Accreditation in SOCIAL STYLE® to Expand Students’ Communication Skills: Writing, Presenting, Engaging, and Leading

Judy Tisdale, University of North Carolina-Chapel Hill, David C. Collins, TRACOM Group, Daisy L. Lovelace, Duke University, and Jana M. Seijts, Western University                                                           

Hear how to integrate SOCIAL STYLE® into your communication skills program to help students analyze audiences and tailor messages for any business setting.

For registration questions, contact
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