The Marshall School of Business sponsors the Business Communication Impact Award with a cash prize and reimbursment to attend an ABC conference. The award is part of Marshall's new Business Communication Thought Leadership Initiative (TLI). The award itself is modeled after a similar award in Marshall's entrepreneurship program that recognizes the top entrepreneurship article.
The goals behind the award are to:
(a) draw positive attention to the business communication field
(b) strengthen the journals that support the business communication field
(c) provide resources and rationales for business communication scholars to build their reputations and successfully gain advancements and promotions at their institutions
(d) honor those scholars who write business communication articles with the most impact.
As part of Marshall's Business Communication TLI, Marshall will provides resource information for business communication scholars including citation counts for top business communication articles.
The winner is calculated from citations over the past five years with a plan to integrate ISI information into the selection of the award recipient. Research articles from the following journals are eligible:
- International Journal of Business Communication
- Business and Professional Communication Quarterly
- Journal of Business and Technical Communication
- Management Communication Quarterly
An article cannot win more than once, and a winner cannot win the award again for a separate article for at least three years. Additional criteria may be on the USC Marshall School of Business website.
Winners of the Business Communication Impact Award
- Ben Arbaugh (2016), University of Wisconsin Oshkosh
- Deanna Geddes (2015), Temple University
- Susan M. Kruml (2015), Millikin University
- Timothy Coombs (2014), University of Central Florida