ABC Regional Conference at the University of Alcalá, Spain

11-13 July, 2018

THEME: The ethics of/in business communication

The Association for Business Communication Europe, Africa and Middle East Regional Conference aims to promote the exchange of research, experiential and instructional outcomes among colleagues in diverse areas of business communication.

The main focus of the present conference is to open a forum of discussion regarding the ethics of and in internal (intra-corporate communication) and external (customer/consumer-oriented) business communication. Suggested topics include ethos building, appeals to emotions vs. rational appeals, employee branding, manipulation, corporate greenwashing and pinkwashing, and other related areas.

Call for Papers and further information available soon.