2017 Annual Conference


82nd Annual International Conference
October 1821, 2017
Royal Marine Hotel, Dun Laoghaire, Dublin, Ireland

Theme:  Shaping and Expanding the Landscape of Business Communication

Jump to . . .

Join us for what promises to be an extraordinary conference.

Call for Papers

See the Call for Papers.  

Submissions are closed.

Description of Session Types

See descriptions of session types.   Breakout sessions will be equipped with laptops loaded with Office and a projection system. 

See Poster Guidelines with printing & mounting suggestions in Ireland.

Proposal Submissions

Submissions are now closed.

You may view your submission any time. Here are the steps:

  1. Log in to the ABC site and click My Options.
  2. From the dropdown menu, click My Profile. 
  3. Select My Options, then My Presentations (at bottom of list—lower right corner).
  4. Click your Ireland submission.

Pre-conference Workshops

Five optional pre-conference workshops ($40 each) are offered Wednesday, October 18.  As of Sep 14, space is available.

Managing your Performance: Acting Strategies for Leadership.            Please join us!

Anamari Irizarry & Camille Villafañe, University of Puerto Rico

Nelson Lopez, Bellarmine University, co-author

Wednesday, October 18, 8:30 - 11:30 AM

Back in the 1920’s, performing art strategies helped King George the VI of England overcome his stage fright and his stuttering problems. Thus, in this workshop you will engage in an interdisciplinary experience where we will use interactive theatre games exercises inspired by Berry, Barnett, Spolin, and others. We will employ demonstrations, simulations, and discussions designed to share tools that will make your true voice and persona come alive. The purpose of this workshop is to raise awareness of the body language, sensibility, empathy, to develop communication, reflection and analytical skills (textual, verbal and non-verbal), and resolve conflicts and encourage innovation.

We encourage attendees to have comfortable clothing, due to the performing art strategies and improvisation techniques that will be used during the workshop.

Flipping and Expanding the Business Communication Classroom

Jeanette L. Drake, Ph.D., APR, Fellow PRSA, Lecturer of Managerial Communications & Supplemental Instruction Supervisor, College of Business, University of Michigan-Dearborn
Jeffrey P. Drake, Ph.D., Senior Instructional Designer, Office of Extended Learning, University of Michigan-Flint

Wednesday, October 18, 12:00 - 2:55 PM

This hands-on, interactive workshop focuses on flipping and expanding the business communication classroom—bringing active learning to the classroom and building interactive lectures online.
After engaging in the workshop, attendees will:

  • Understand the pedagogy behind the flipped classroom, pros and cons, and how flipping can be effective in business communication.
  • Know three techniques/technologies to make online lectures interactive.
  • Take away two turnkey activities that employ active learning methods.
  • Identify teaching strategies to complement a flipped classroom.
  • Self assess to ensure a flipped classroom incorporates four essential pillars. 

The flipped classroom model reverses the typical lecture and homework elements of a course. Before coming to class, students are responsible for reading the text, viewing the lecture online, and, if applicable, conducting a formative self-assessment. The flipped pedagogy allows educators to maximize classroom time together via a variety of active learning methods. In this way, students have the opportunity to discuss and apply business communication concepts before being asked to demonstrate mastery.

Upon first encounter, both professors and students may be reluctant to deviate from the traditional lecture approach, which requires little active student participation. However, this paradigm shift can have a profound impact on learning and learner experience. Further, evolving technologies continue to expand the possibilities for student-centered learning both in the classroom and online.

Consulting 101

Christine Uber Grosse, Thunderbird at Arizona State University

Wednesday, October 18, 12:00 - 2:55 PM

This workshop is designed for business communication professionals who would like to learn how to start their own consulting business.   It guides participants through the steps of creating a start-up, from conceptualization and planning to delivery of services.  Using examples from her own experience, the workshop leader shares how she built a consulting business after retiring from an academic career in business communication.

Cross-Cultural Business Cases: A Methodology to Enhance Real World Analysis
Orlando Kelm, University of Texas, Austin
David Victor, Eastern Michigan University, co-author

Wednesday, October 18, 3:05 - 5:30 PM

This workshop provides participants with a practical approach to combine traditional business case methodology with the added element of dealing with cross-cultural dilemmas.  We do so by presenting micro case study vignettes that exemplify cross-cultural issues and then combine these vignettes with additional observations and recommendations from experienced executives from different cultural backgrounds who have also read the case studies.  The object of the workshop is to introduce the methodology and to give participants an opportunity to work through sample business cases.

Language in Business, Language at Work: A Language-Based Approach to Teaching Business Communication
Veronika Koller, Lancaster University
Co-author Erika Darics, Aston University

3:05 - 5:30 PM

In this workshop, participants will be introduced to an approach to teaching business communication that centres on the understanding of how language works. Many training events enable teachers to help students and practitioners read the clock. This workshop shows how they can help them understand the clockwork!


See the Call for Papers: Peer Reviewed Proceedings.

Complete your paper per the proceedings guidelines (see the above link) and save it as a Word file. Submit your paper as a Word attachment to Leigh Ann Whittle before June 18, 2017.


First log in, then click here to register online. 

If you do not yet have an ABC account or membership, please click here to set up your account or membership.  You'll need to establish an account or pay for membership before you can log in and register for the conference.

Want your university to pay?  Login and register for the conference.  Follow the prompts through the registration steps.  Click to "pay".  On the payment screen, click to EMAIL INVOICE (towards top left).  This allows you to send the invoice to your university for payment.  (Payment still needs to be received by deadline dates.)  This is easier than requesting staff to guess their way through your registration form!

ABC Member
$275 - early bird deadline Sep 1
$375 - payments received after Sep 1
$475 - payments received after Sep 29

$125 (Graduate student registration fee waived if the ABC student member is presenting at the conference and if registered by Sep 1.  Contact abcoffice@businesscommunication.org for discount code.)
$225 - payments received after Sep 1
$250 - payments received after Sep 29

$400 - early bird deadline Sep 1
$500 - payments received after Sep 1
$600 - payments received after Sep 29

Workshops $40 each

Bringing a Guest?

Wednesday reception $50

Thursday Plenary Luncheon $50

Friday Presidential Awards Banquet $90

Registration question?  Contact abcoffice@businesscommunication.org

Adding Options (Workshops, Excursions, Donations) after Registering

Want to add an option after you have already registered?  This step can be helpful if you want to generate an invoice and payment separate from your university-paid registration.  Log in and from your profile page, click Transactions, then click conference registration.  Select "My Options" to add your selection.  Follow the prompts to pay.

Welcome Walk (Wed AM & Wed PM)  FULL

Malahide Castle excursion - FULL    Coastal Walk (Sat) - Full

Silent Auction - CRAF

suas.jpgABC affiliate C. R. Anderson Foundation (501(c)(3)) will hold its annual silent auction to benefit ABC's graduate student travel fund and Ireland's Suas Educational Development.

Click here to donate to the CRAF 2017 Silent Auction. The survey will prompt you to sign in. Or create an ABC account before returning here to donate.

In Ireland, 1 in 10 children have serious literacy difficulties. In designated disadvantaged schools (DEIS) this figure can increase to 1 in 3. Studies show children who do not learn to read, write and communicate effectively at the primary level are more likely to leave school early, be unemployed or in low-skilled jobs, have poorer emotional and physical health and are more likely to end up in poverty and in prison. The resultant impact on society is not just economic but also results in a negative effect on children's achievement of their full human potential.

Learn more about Suas Educational Development here:  suas.ie

Also, see a letter about the silent auction from Jim Dubinsky, ABC Executive Director.

Contact Becky Morrison with questions or donations.


Royal Marine Hotel

Royal Marine Hotel
Marine Road, Dun Laoghaire, Dublin

The Royal Marine Hotel is regarded as one of the finest 4-star Hotels in Dublin and has hosted many Heads of State, Kings, Queens and celebrities including old blues eyes Frank Sinatra, Laurel & Hardy and Charlie Chaplin. Steeped in history and a favorite with the locals, this landmark 4-star hotel is an impressive sight on the skyline.

Rates: 134 Euros single (about $149*); 144 Euros double (about $160*). Rates include lovely full Irish breakfast and internet. Rates also include B&B and lodging VAT (taxes).

NOTE:  Overflow lodging options below.  As of Aug 25, Royal Marine has only 30 rooms Tues, Oct 18 & 5 rooms Sat, Oct 21.  All other rooms are sold out.

Reserve your Royal Marine room at:  http://tinyurl.com/zksmzwt     

To reserve a room before or after the conference dates, please email Haley Doyle at the Royal Marine at:  HDoyle@royalmarine.ie  dialHaley Doyle directly at: +353 (0)1 2712523  

See Transportation (below) for Airport Transfer via Air Coach dropping you directly at Royal Marine.

Overflow Lodging

The closest...

Haddington House, 9-12 Haddington Terrace, Dun Laoghaire                        SOLD OUT

Reservation by email rooms@haddingtonhouse.ie or by phone 00353 1 280 1810 (by Sep 1) and mention room block for ABC Conference.  Do not attempt to book via their online site.  Please reserve by email or phone, but remember they are on Ireland time. 

Standard Double/Twin                   € 95.00 per night B&B single occupancy                 € 120.00 per night B&B for 2

Sea-view Double / Twin                 € 105.00 per night B&B single occupancy               € 140.00 per night B&B for 2

This boutique hotel with cozy rooms is a 3-minute walk from the conference venue.  See Transportation (below) for Airport Transfer via Air Coach dropping you at the nearby Royal Marine.  You may be most comfortable temporarily leaving baggage at the Royal Marine, then checking in at the Haddington House, then transferring your baggage.  Upon leaving the front door of the Royal Marine, turn right & walk thru the very narrow turnstile.  (If you have more than carry-on baggage, the porter at Royal Marine can open locked gate for you.  Slow down & take a breathe of sea air.)  Cross street and walk ahead to next street.  Turn left.  Haddington House is on right next to the Oliveto Restaurant.  (During daylight hours, you can also take a short cut via the Maritime Museum grounds.)

The included Irish breakfast is quite tasty and filling.  One of Dun Laoghaire’s oldest townhouses. the original tenants were British Naval officers in the mid-1800s; a ladies finishing school followed in the late-1890s, before the conversion into hotel space.  If your room is sea-side, you may like earplugs as you can sometimes hear voices.  Views can be wonderful.

More Overflow Lodging            AS OF SEP 14, ROOMS AVAILABLE

Travel daily by cab or shuttle...

Talbot Hotel Stillorgan, Stillorgan Road, Dublin                 

€139 bed & breakfast single and €149 bed & breakfast double or twin.  (Pay in Euros for best rate.)

Full Irish breakfast, wi-fi and free car parking.  Dundrum Shopping Mall nearby.  Dart rail station 25 minute walk.

Shuttle bus (free) to & from the conference, but if you miss the shuttle, support the economy and grab a cab (about 9 euros).

Book (by Sep 1) online at:  www.talbothotelstillorgan.com with discount code ABC17 (pay in Euros) or by dialing 353 1 2001800 and reference ABC Conference – rate code ABC2017 & 213869 or email your name, requirements, and credit card details to:  www.talbothotelstillorgan.com  If you do not wish to email your credit card details, request a phone call to share the card details.

See Transportation (below) for Airport Transfer via Air Coach dropping you curbside of the Talbott Hotel Stillorgan.  (It's the same coach as the drop for the Royal Marine.)

Overflow Lodging

Travel daily by a quick cab ride (about 9 euros) or by rail...     BLOCK CLOSED

Fitzpatrick's Castle Hotel, Killiney  (South of Dun Laighaire--about 30 minutes by rail from Dublin.)

October 17, 2017- 5 night stay required for these great rates, else pay selling rate at time of booking.

€119.00 Sole occupancy, €149.00 twin/double occupancy & €179.00 triple/family occupancy (Min 5 night stay) per night per room.  Free wi-fi and free parking.


Suites - € 100.00 supplement per night

Seaview balcony rooms - € 30.00 supplement per night  (very refreshing)

Relax in this tranquil castle hotel within breathtaking surroundings overlooking Dublin Bay.  Reach the conference venue by cab (about 8 euros), or walk downhill about one kilometer to the Dart train in the seaside village of Dalkey.  Rub elbows with the friendly locals in Dalkey with its nice eateries and pubs.  (Just remember it's a fairly steep 1 kilometer walk back up to the hotel.) While exploring the scenic surroundings of Dalkey, keep an eye out for some of the celebrities that live locally including Van Morrison, Bono and Hugh Leonard.  Need more fresh air?  Walk up (& climb some steps) to the Killiney Hill Park for tremendous views.

Guests can enjoy the swimming pool (swim cap required), steam room, and sauna.  Check out the The Grill restaurant located in the original dungeon of the castle.

Book directly (by Sep 1) at reservations@fitzpatricks.com or call 353 1 230 5400.  Mention ABC Conference at the Royal Marine Hotel.

See Transportation (below) for Airport Transfer via Air Coach dropping you on the doorstep of the Fitzpatrick.  (It's the same coach as the drop for the Royal Marine.)


A short drive along the South East Coast of Dublin will bring you to Dun Laoghaire (pronounced Dun Leery), where overlooking Dublin Bay you will find the Royal Marine Hotel.

Dun Laoghaire is a seaside town and port based six miles south of Dublin City Centre. While accessible to the heart of the capital, in Dun Laoghaire, you’ll enjoy a more scenic location. With some of the county's most beautiful walks, the town has two mile-long piers, and the People's Park. The National Maritime Museum of Ireland is a quick stroll away. Thirty minutes south of Dun Laoghaire is Wicklow, also known as the Garden of Ireland.

Dublin City Centre is accessible in just twenty minutes via the DART train line--a 2 minute walk away. Hotel parking is complimentary; coach service to/from Dublin Airport is available at the door.


Dun Laoghaire Welcome Walk #1 - Wednesday, Oct 18     9:20-11:00 AM $16                    AM Walk    FULL

Dun Laoghaire Welcome Walk #2 - Wednesday, Oct 18     1:45 - 3:45 PM  $16  FULL

Meet by the hotel fireside to join us for an easy welcome walk. We will be guided through the beautiful seaside village of Dun Laoghaire. Filled with anecdotes, “Joe’s Walk” provides the historical and cultural backdrop as well as highlights the monuments and significant dates & events that shaped Dun Laoghaire’s development from a small village to a beautiful harbor it is today.  You may hear tales of heroes, villains, poets, and sailors. The walk concludes at nearby James Joyce’s Tower in Sandycove, which you may visit on your own for free after the tour. Consider lunch on your own in Sandycove Glasthule.  Walk under ¼ mile back to the Royal Marine or catch the train back to Dun Laoghaire. Bring your green travel Leap Card with you.

About the Leap Card:  you will receive this travel card at conference registration. You may like to use it throughout the Dublin/Dun Laoghaire area for bus, train, and tram travel.  It is easy to reload at the train station.  You may turn in both used and unused Leap Cards at the conference closing.  These cards will be donated to our silent auction partner.)  

There are some steps on the walk; please notify us if you require an alternate route.

Walking shoes and jacket recommended.

Malahide Castle Tour - Saturday, Oct 21 12:00 pm - approximately 6:00 pm  $16           FULL

Malahide.jpgMeet at 12:00pm as we travel by train 50 minutes north of Dun Laoghaire to the coastal town of Malahide.  At Malahide, medieval meets modern with its historic castle & grounds, beautiful botanic gardens, quaint village, and the Irish Sea. Lunch is on your own at the Visitors’ Center with its highly rated Avoca Café.  Seasonal fresh dishes and a mouth-watering selection of cakes, buns, and pies await!  You can also enjoy shopping for world famous Avoca woolen throws, plus clothing and foods or Irish-themed gifts at the Museum shop. Feel free to wander around the castle grounds.

At 3:20 pm, meet at the Castle for a 3:30pm scheduled tour of Malahide Castle.  This guided tour takes us through one of the oldest castles in Ireland and home to the Talbot family for over 800 years. After the tour, on your own or with one of the conference co-chairs, you may choose a 10-minute walk to the charming Malahide village, for more shops and restaurants. Or walk the promenade to soak up the seaside atmosphere and dip your feet in the Irish Sea. Meet back at the train station at 6:00pm to return to Dun Laoghaire, or head back on your own.  You may like jumping off at Connelly Station to explore Dublin.   

Excursion is fully accessible except a limited portion of the castle (3rd floor bedrooms not accessible by wheelchair).

Advanced sign-up required via online registration.  Bring your green travel Leap Card.

About the Leap Card:  You will receive this travel Leap card at conference registration. You may like to use it throughout the Dublin/Dun Laoghaire area for bus, train, and tram travel.  It is easy to reload at the train station.  You may turn in both used and unused Leap Cards at the conference closing.  These cards will be donated to our silent auction partner.

You will be most comfortable with walking shoes, a warm jacket, and dressed in layers.  The evening can get especially chilly.

Scenic Coastal Walk   Saturday, Oct 21st 1:50-4:30pm. Advanced sign-up required.  $16    FULL

Grab your jacket, put on your sturdy walking shoes and enjoy a brisk scenic coastal walk to Dalkey & Killiney. Meet by the hotel fireside at 1:50pm for “Joe’s Walk” south along the coast to the ancient medieval town of Dalkey and up Killiney Hill for magnificent 360 degree views of the city, the curve of Dublin Bay to Howth, and the Wicklow Mountains. This walk for the hardy is approximately 4km, taking about 2 and a half hours at a moderate pace. It includes steps and an uphill climb—but oh, the vista! The tour ends in Dalkey. You may like to slip into the Grapevine wine bar, or rub elbows with the locals in Finnegan’s Pub. Take the quick & inexpensive train ride back to Dun Laoghaire.  Remember to carry your green Leap card. 

About the travel Leap Card:  you will receive this travel Leap Card at conference registration. You may like to use it throughout the Dublin/Dun Laoghaire area for bus, train, and tram travel.  It is easy to reload at the train station.  You may turn in both used and unused Leap Cards at the conference closing.  These cards will be donated to our silent auction partner.

Excursions - On Your Own

Want to get further away?  Travel on your own to the Wild Atlantic Way in the West of Ireland to historic Galway for a stay at The Ardiluan.  Quietly situated in the prominent Taylor's Hill neighborhood, The Ardiluan (4-star) is a pleasant 1.5 km walk (under 1 mile) to the cobbled streets of the bustling center city.  Enjoy the hotel's gardens and be sure to enjoy a cup of chowder served with Guinness brown bread in the hotel's bistro.  You'll want to take the chef home to make bread!

Read on for location and hotel discount block.

Reaching Galway.  Travel via train or bus (about 3.5 hours) or by car (about 3 hours), catching cab from train/bus terminal. Free parking.  (Hertz car rental has optional $10/day wireless internet for use with your phone or other devices.  That can really assist with navigation.)

From Galway. 

To south:  Cliffs of Moher   Note:  These magnificent cliffs are quite wet and windy!  You will be most comfortable with layers and rainproof gear.  Many tour operators provide transit as this is one of Ireland's most popular day trips--both from Dublin and Galway.

To west (about 10 miles):  Spiddal    Scenic Spiddal is a peaceful village on the Atlantic's edge.  You'll find Aran sweaters and other Irish fashions, along with a cafe at Standún--a third generation Irish business.  On into the village, stroll about to take in a thatched-roof cottage, small cafes and pubs.

Rates per night - The Ardiluan   Book directly:  reservations@theardilaunhotel.ie or dial 353 91 521 433 and guarantee room with credit card.     ROOM BLOCK EXPIRED.  Check hotel for availability.

Excursions...On Your Own by Bus

Want a daytrip by bus?  Check out Darby O'Gill Day Tours https://tinyurl.com/y7hl8da3    Trips offered include the dramatic Cliffs of Mohler in the West of Ireland with a trip to Doolin; Wicklow Mountains including the ancient monastic settlement of Glendalough and shopping at Avoca; and Giant's Causeway (UNESCO World Heritage Site) in Northern Ireland, UK.  The family-friendly day trips include coffee/tea and wi-fi. 

Sign up direct with Darby O'Gill Tours.  Suggested pickup locations if departing from Royal Marine.

Giant's Causeway - O'Connell Street "upper", Dublin  (Pick up Dart in Dun Laoghaire)    (O'Connell Street is main train hub in Dublin.)

Wickelow - Talbott Hotel, Stillorgan (about 10eu cab) or via Dart to O'Connell Street + short walk to Gesham Hotel

Cliffs of Mohler - Leopardstown Road, Clayton Hotel (about 15-20eu cab) or via Dart to O'Connell Street + short walk to Gesham Hotel


Travel Tips

Visit the conference blog for Ireland Travel Tips to find a wealth of information about traveling to and in Ireland, including information about currency, Dublin Airport, electric plugs and adapters, the climate, food and drink, car rentals, and much more. 

Click on the links below for additional travel, passport, and visa information.

Transportation & Airport Transfer

Airport Transfer    Air Coach (hourly) from the airport to the Royal Marine is 8 Euros (14 Euros roundtrip) with online booking at: http://www.aircoach.ie.  Booking ahead reserves seat and avoids line.  Example:  for 1030 AM arrival, book 1235 PM transit to Dun Laoghaire, Royal Marine.  If you arrive earlier, you can jump on an earlier bus assuming space is available.  Curbside tickets can also be purchased.    CURBSIDE TICKET PURCHASE REQUIRES EUROS.   (If lodging at Haddington House, exit bus at Royal Marine.)     Wheelchair access:  must book online, then email Info@aircoach.ie so they can prepare coach by removing seats.   

A cab from the airport to the conference hotel is about 25-75 Euros or more, not considering traffic and before tip.

A 20-minute DART rail transit travels between Dublin city centre and Dun Laoghaire; the station is a quick and easy walk to the hotel.

Ryan Air flies roundtrip from many points in Europe for $100 or less.   Carriers from North America offer sales for as low as $400. As of 11/2016, searches show flights from Los Angeles at $599, Newark, $517, Hong King $704, Dubai $564.


See the conference program.

See Description of Session Types for length and other parameters for sessions.

Presentation rooms will have laptops loaded with Microsoft Office (PowerPoint).

Keynote Speaker - Brian Jenner is the founder of the European Speechwriter Network and the UK Speechwriters’ Guild as well as the editor of The Speechwriter, a publication for professional speechwriters. With his extensive background in speechwriting, he shares his ideas on intercultural, audience, and training issues.  Come to the Wednesday opening reception, then hear his talk, "Blowing Bubbles - Life Lessons From a Professional Speechwriter."

Conference Forum

Would you like to connect with ABC members to find a roommate for the conference? Or to discuss the conference before heading to Ireland? Or to perhaps share transportation to/from the airport? Visit the conference forum, which is private and available to ABC members only.

Leap Card is a re-usable smartcard that enables you to pay for public transport around Dublin, Cork, Galway, Limerick, Waterford and Wexford. It saves you carrying change and Leap Card fares are cheaper than cash tickets. - See more at: http://about.leapcard.ie/faqs#sthash.QovQbDXC.dpuf


Gail Cruise-conference co-chair

Jean Bush-Bacelis-conference co-chair (submission or presentation questions)