2017 Annual Conference


82nd Annual International Conference
October 1821, 2017
Royal Marine Hotel, Dun Laoghaire, Dublin, Ireland

Theme:  Shaping and Expanding the Landscape of Business Communication

Jump to . . .

Join us for what promises to be an extraordinary conference.

Call for Papers

See the Call for Papers.  

Submissions are closed.

Description of Session Types

See descriptions of session types.

Proposal Submissions

Submissions are now closed.

You may view your submission any time. Here are the steps:

  1. Log in to the ABC site and click My Options.
  2. From the dropdown menu, click My Profile. 
  3. Select My Options, then My Presentations (at bottom of list—lower right corner).
  4. Click your Ireland submission.

Pre-conference Workshops

Six optional pre-conference workshops ($40 each) are offered Wednesday, October 18.

Managing your Performance: Acting Strategies for Leadership.
Nelson Lopez, Bellarmine University
Anamari Irizarry & Camille Villafañe, University of Puerto Rico

Wednesday, October 18, 8:30 - 11:30 AM

Back in the 1920’s, performing art strategies helped King George the VI of England overcome his stage fright and his stuttering problems. Thus, in this workshop you will engage in an interdisciplinary experience where we will use interactive theatre games exercises inspired by Berry, Barnett, Spolin, and others. We will employ demonstrations, simulations, and discussions designed to share tools that will make your true voice and persona come alive. The purpose of this workshop is to raise awareness of the body language, sensibility, empathy, to develop communication, reflection and analytical skills (textual, verbal and non-verbal), and resolve conflicts and encourage innovation.

We encourage attendees to have comfortable clothing, due to the performing art strategies and improvisation techniques that will be used during the workshop.

Competency-Based Business Communication: Grading, Coaching, and Assessment with Rubrics
Kristen Lucas & Jenna Haugen, University of Louisville
Jacob Rawlins, Brigham Young University.

Wednesday, October 18, 8:30 - 11:30 AM

For the past several years, faculty at the University of Louisville have been developing and refining a competency-based approach to the business communication curriculum (see Lucas & Rawlins, 2015). At the heart of this approach, classroom instruction, assignments, and evaluation center on a goals-oriented and receiver-centric understanding of communication in which students are taught strategies for meeting five core competencies of business communication: professional, clear, concise, evidence-driven, and persuasive.

In this workshop, we will work with the competency-based rubrics. Participants learn how to use the rubrics for several purposes. They will use the rubrics to grade sample student work.  They will practice coaching “students” through developing ideas, writing drafts, and revising documents. And they will compile and analyze assessment data in order to identify important insights, report data to key decision-makers, and inform curricular revisions.

Flipping and Expanding the Business Communication Classroom

Jeanette L. Drake, Ph.D., APR, Fellow PRSA, Lecturer of Managerial Communications & Supplemental Instruction Supervisor, College of Business, University of Michigan-Dearborn
Jeffrey P. Drake, Ph.D., Senior Instructional Designer, Office of Extended Learning, University of Michigan-Flint

Wednesday, October 18, 12:00 - 2:55 PM

This hands-on, interactive workshop focuses on flipping and expanding the business communication classroom—bringing active learning to the classroom and building interactive lectures online.
After engaging in the workshop, attendees will:

  • Understand the pedagogy behind the flipped classroom, pros and cons, and how flipping can be effective in business communication.
  • Know three techniques/technologies to make online lectures interactive.
  • Take away two turnkey activities that employ active learning methods.
  • Identify teaching strategies to complement a flipped classroom.
  • Self assess to ensure a flipped classroom incorporates four essential pillars. 

The flipped classroom model reverses the typical lecture and homework elements of a course. Before coming to class, students are responsible for reading the text, viewing the lecture online, and, if applicable, conducting a formative self-assessment. The flipped pedagogy allows educators to maximize classroom time together via a variety of active learning methods. In this way, students have the opportunity to discuss and apply business communication concepts before being asked to demonstrate mastery.

Upon first encounter, both professors and students may be reluctant to deviate from the traditional lecture approach, which requires little active student participation. However, this paradigm shift can have a profound impact on learning and learner experience. Further, evolving technologies continue to expand the possibilities for student-centered learning both in the classroom and online.

Consulting 101

Cristine Uber Grosse, Thunderbird at Arizona State University

Wednesday, October 18, 12:00 - 2:55 PM

This workshop is designed for business communication professionals who would like to learn how to start their own consulting business.   It guides participants through the steps of creating a start-up, from conceptualization and planning to delivery of services.  Using examples from her own experience, the workshop leader shares how she built a consulting business after retiring from an academic career in business communication.

Cross-Cultural Business Cases: A Methodology to Enhance Real World Analysis
Orlando Kelm, University of Texas, Austin
David Victor, Eastern Michigan University

Wednesday, October 18, 3:05 - 5:30 PM

This workshop provides participants with a practical approach to combine traditional business case methodology with the added element of dealing with cross-cultural dilemmas.  We do so by presenting micro case study vignettes that exemplify cross-cultural issues and then combine these vignettes with additional observations and recommendations from experienced executives from different cultural backgrounds who have also read the case studies.  The object of the workshop is to introduce the methodology and to give participants an opportunity to work through sample business cases.

Language in Business, Language at Work: A Language-Based Approach to Teaching Business Communication
Veronika Koller, Lancaster University
Co-author Erika Darics, Aston University

3:05 - 5:30 PM

In this workshop, participants will be introduced to an approach to teaching business communication that centres on the understanding of how language works. Many training events enable teachers to help students and practitioners read the clock. This workshop shows how they can help them understand the clockwork! 


See the Call for Papers: Peer Reviewed Proceedings.

Complete your paper per the proceedings guidelines (see the above link) and save it as a Word file. Submit your paper as a Word attachment to Leigh Ann Whittle before June 18, 2017.


First log in, then click here to register online.

Want your university to pay?  Login and register for the conference.  Follow the prompts through the registration steps.  Click to "pay".  On the payment screen, click to EMAIL INVOICE (towards top left).  This allows you to send the invoice to your university for payment.  (Payment still needs to be received by deadline dates.)  This is easier than requesting staff to guess their way through your registration form!

ABC Member
$275 - early bird deadline Sep 1
$375 - payments received after Sep 1
$475 - payments received after Sep 29

$125 (Graduate student registration fee waived if the ABC student member is presenting at the conference and if registered by Sep 1.)
$225 - payments received after Sep 1
$250 - payments received after Sep 29

$400 - early bird deadline Sep 1
$500 - payments received after Sep 1
$600 - payments received after Sep 29

Workshops $40 each

Bringing a Guest?

Wednesday reception $50

Thursday Plenary Luncheon $50

Friday Presidential Awards Banquet $90

Registration question?  Contact abcoffice@businesscommunication.org


See a tentative Schedule at a Glance.

Silent Auction

suas.jpgABC affiliate C. R. Anderson Foundation (501@c-3) will hold its annual silent auction to benefit ABC's graduate student travel fund and Ireland's Suas Educational Development.

Click here to donate to the 2017 Silent Auction. The survey will prompt you to sign in. Or create an ABC account before returning here to donate.

In Ireland, 1 in 10 children have serious literacy difficulties. In designated disadvantaged schools (DEIS) this figure can increase to 1 in 3. Studies show children who do not learn to read, write and communicate effectively at the primary level are more likely to leave school early, be unemployed or in low-skilled jobs, have poorer emotional and physical health and are more likely to end up in poverty and in prison. The resultant impact on society is not just economic but also results in a negative effect on children's achievement of their full human potential.

Learn more about Suas Educational Development here:  suas.ie

Contact Becky Morrison with questions or donations.


Royal Marine Hotel

Royal Marine Hotel
Marine Road, Dun Laoghaire, Dublin

The Royal Marine Hotel is regarded as one of the finest 4-star Hotels in Dublin and has hosted many Heads of State, Kings, Queens and celebrities including old blues eyes Frank Sinatra, Laurel & Hardy and Charlie Chaplin. Steeped in history and a favorite with the locals, this landmark 4-star hotel is an impressive sight on the skyline.

Rates: 134 Euros single (about $149*); 144 Euros double (about $160*). Rates include lovely full Irish breakfast and internet. Rates also include B&B and lodging VAT (taxes).

Reserve your room at:  http://tinyurl.com/zksmzwt      Note the calendar format to be sure you are holding the desired dates.  

If you want a room outside the reflected availability, or if you wish to avoid the 3 Euro online booking fee, please email Haley Doyle at the Royal Marine at:  HDoyle@royalmarine.ie

You may also reserve lodging by dialing Haley Doyle directly at: +353 (0)1 2712523  


A short drive along the South East Coast of Dublin will bring you to Dun Laoghaire (pronounced Dun Leery), where overlooking Dublin Bay you will find the Royal Marine Hotel.

Dun Laoghaire is a seaside town and port based six miles south of Dublin City Centre. While accessible to the heart of the capital, in Dun Laoghaire, you’ll enjoy a more scenic location. With some of the county's most beautiful walks, the town has two mile-long piers, and the People's Park. The National Maritime Museum of Ireland is a quick stroll away. Thirty minutes south of Dun Laoghaire is Wicklow, also known as the Garden of Ireland.

Dublin City Centre is accessible in just twenty minutes via the DART train line--a 2 minute walk away. Hotel parking is complimentary; coach service to/from Dublin Airport is available at the door.

Travel Tips

Visit the conference blog for Ireland Travel Tips to find a wealth of information about traveling to and in Ireland, including information about currency, Dublin Airport, electric plugs and adapters, the climate, food and drink, car rentals, and much more. 

Click on the links below for additional travel, passport, and visa information.


Ryan Air flies roundtrip from many points in Europe for $100 or less.   Carriers from North America offer sales for as low as $400. As of 11/2016, searches show flights from Los Angeles at $599, Newark, $517, Hong King $704, Dubai $564.

A cab from the airport to the conference hotel is about 25 Euros.  Coach (hourly) from the airport to the hotel is about 16 Euros. 

A 20-minute DART rail transit travels between Dublin city centre and Dun Laoghaire; the station is a quick and easy walk to the hotel.

Conference Forum

Would you like to connect with ABC members to find a roommate for the conference? Or to discuss the conference before heading to Ireland? Or to perhaps share transportation to/from the airport? Visit the conference forum, which is private and available to ABC members only.

Leap Card is a re-usable smartcard that enables you to pay for public transport around Dublin, Cork, Galway, Limerick, Waterford and Wexford. It saves you carrying change and Leap Card fares are cheaper than cash tickets. - See more at: http://about.leapcard.ie/faqs#sthash.QovQbDXC.dpuf


Gail Cruise-conference co-chair

Jean Bush-Bacelis-conference co-chair (submission questions)