2008 Annual Convention Proceedings

The Importance of Teaching Metaconcepts in the Business Communication Course Proceedings from the 73rd Annual Convention
The Association for Business Communication
October 30 – November 1, 2008
Lake Tahoe, Nevada

Strategic Business Communication: A Reflection of Critical Thinking in the Classroom and the Workplace
Editor: Catherine Nickerson, Indian Institute of Management Bangalore


Business Communication Pedagogy
The Importance of Teaching Metaconcepts in the Business Communication Course
Cynthia Barnes, Frank Cavaliere and Mary Eger, Lamar University

What Employers Want and What Students Need: Integrating Business Communication into Undergraduate and Graduate Business Courses
Mary Y. Bowers and Marcia A. Metcalf, Northern Arizona University

The Status of the Business Communication Course
Travis L. Russ, Fordham University

Business Writing Coverage in First-Year Composition Textbooks
Donald C. Samson, Jr., Radford University

Punctuation: An Approach to Teaching it Effectively
Donald C. Samson, Jr., Radford University

Business Communication Research and Analysis
An Analysis of the Groupthink Critique: Case Study of the BBC’s Report From Seesaw to Wagon Wheel
Claire Ferraris and Nick Backus, Western Oregon University

Managing the Public Relations Crisis: A Case Study of Conflicting Agendas
Claire Ferraris and Nick Backus, Western Oregon University

Incorporating Experimental Research Designs in Business Communication Research
Chris Lam and Matt Bauer, Illinois Institute of Technology

Communication Strategies of a Technology-Based Organization: Corporate Marketing Creating Competitive Advantage
Sweety Law, California State University – East Bay

Email Communication and Exchange Quality: An Empirical Study
Payal Mehra, Indian Institute of Management Lucknow

Gauging Openness to Written Communication Change: A Case Study
Jim Suchan, Naval Postgraduate School

Product Communication and Consumer Experience by Emotional Design
Kejun Xu, University of Washington and ForeclosedHomes.com

Diversity and Ethics
Lying on the Employment Résumé: Is it Illegal?
Sam H. DeKay, The Bank of New York Mellon Corporation and Della L. DeKay, St. John’s University

Horizontal and Vertical Individualist and Collectivist Tendencies Among African American and European American Management Students
Ephraim Okoro, Howard University, Peter W. Cardon, University of South Carolina and Bryan Marshall, Georgia College and State University

Assessment
Self and Peer Assessment: Development of an Online Tool for Team Assignments in Business Communication and Architecture
Jan Fermelis and Richard Tucker, Deakin University Australia

Using Rater Agreement Analysis to Refine and Oral Presentation Rubric and Improve Inter-Rater Reliability
Gary May, Clayton State University, Kathryn O’Neill, RockTenn and Neelam Sharma, RockTenn

Use of Peer Feedback in Teaching Analytical Writing to Bright MBA Students
Matthukutty M Monippally, Indian Institute of Management Ahmedabad

The content appearing in these Proceedings is the work of individual scholars and does not necessarily reflect the views, opinions, or practices of the Association for Business Communication and is distributed for conference discussion purposes only.

Proceedings Reviewers

  • Peter Cardon, University of South Carolina
  • Sam DeKay, The Bank of New York Mellon Corporation
  • Bertha Du-Babcock, City University Hong Kong
  • Marilyn Dyrud, Oregon University of Technology
  • Jan Fermelis, Deakin University Australia
  • Elisabeth de Groot, Radboud University Nijmegen
  • Geraldine Hynes, Sam Houston State University
  • Anne Kankaanranta, Helsinki School of Economics
  • Judith Kolb, Pennsylvania State University
  • Leena Louhiala-Salminen, Helsinki School of Economics
  • Jeanette Martin, University of Mississippi
  • Ginnifer Mastarone, University of Illinois – Chicago
  • Gary May, Clayton State University
  • Brigitte Planken, Radboud University Nijmegen
  • Priscilla Rogers, University of Michigan
  • Travis Russ, Fordham University
  • Barbara Shwom, Northwestern University
  • Jim Suchan, Naval Postgraduate School
  • J.D. Wallace, Lubbock Christian University
  • Robyn Walker, University of Southern California

©2008, The Association for Business Communication