From the March Business Communication Quarterly

“The 2007 Meada Gibbs Outstanding Teacher Award”

Marilyn A. Dyrud and Carol Roever

Learn the ABCs of ABC’s Outstanding Teacher Award as Marilyn Dyrud chronicles the history of the award and presents the 2007 award recipient, Carol Roever. Carol shares the core principles of her teaching philosophy, using the mnemonic
‘t-e-a-c-h-e-r.’ Discover how she has won the esteem of her students and colleagues.

“Using a Client Memo to Assess Critical Thinking of Finance Majors”

David Carrithers and John C. Bean

Are finance students learning strategies for sound critical thinking? David Carrithers and John C. Bean report on a study that explores this question, based on holistic scoring of students’ client memos. While the finance curriculum was successful in teaching students how to use sophisticated tools, it was less successful in teaching the same students when or why to use those tools. “Using a Client Memo to Assess Critical Thinking of Finance Majors” discusses repercussions of the study, including ways to address problems through curriculum changes.

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“Communicating Across the Curriculum in an Undergraduate Business Program: Management 100—Leadership and Communication in Groups”

Elizabeth A. Tuleja and Anne M. Greenhalgh

Business education in recent years has emphasized leadership, teamwork, and communication skills, along with the more quantitative abilities necessary for success in the business world. Elizabeth A. Tuleja and Anne M. Greenhalgh look at an undergraduate management program that successfully provides students with a foundation of communicative competence.

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“Strengthening the Ethics and Visual Rhetoric of Sales Letters”

Linda Stallworth Williams

This Innovative Assignment stresses the importance of ethical content and design principles, in addition to long-standing persuasive tactics. Students analyze their completed letters for ethics and visual rhetoric, using principles of effective writing taught earlier in the semester. Linda Stallworth Williams believes a modified approach ensures that her students internalize standards for effective and ethical sales letters, and that the criteria will be easily recalled when writing documents in the workplace.

From the January Journal of Business Communication

"Signaling Corporate Strategy in IPO Communication: A Study of Biotechnology IPOs on the NASDAQ"
Hongzhi Gao, Jenny Darroch, Damien Mather, and Alan MacGregor
Initial Public Offerings (IPOs) are an important way to communicate corporate strategies to potential investors. This quantitative study examines different communication strategies for their effect on lst-day and 30-day initial returns.

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