Proceedings from the 7th Asia-Pacific Conference
The Association for Business Communication
27-31 March 2007
Hong Kong Special Administrative Region
Professional Communication: Globalizing the Local and Localizing the Global
Editors: Bertha Du-Babcock, Anne Peirson-Smith, and Linda Beamer

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Preface
Keynote Speeches
- Communicative Challenges for Japanese Companies: Strategies in the Global Marketplace
Naoki Kameda, Doshisha University
- What is the Language of Business?Affecting Business Outcome Before you Say a Word
David A. Victor, Eastern Michigan University
Selected Proceeding Articles
- The Language-based Communication Zones Model: Development, Competencies, and Adjustment Patterns
Richard D. Babcock, University of San Francisco;
Bertha Du-Babcock, University of Hong Kong
- The Concept of Context: Filling in the Blanks
Rita Chan, Royal Roads University;
Myriam Cabrera, Royal Roads University
- The Digital Conversation: Digital Media and Public Relations in Hong Kong
Mary Devereux, Managing Director, Asia Pacific
- Cross-cultural Small-Group Decision-Making: Impact of Culture, Language Proficiency, and Communication Apprehension
Bertha Du-Babcock, City University of Hong Kong
- Japanese Female Workers Performance through the Course Management System
Kashii Fukaya, Suzuka International University
- Building Entrepreneurial Literacy: Small Groups, Large Rewards
John Kennedy Haner, University of California
- Difficulties with English as a De Facto Global Language
Naoki Kameda, Doshisha University
- Communication Tools on Environmental Issues: Environment Reports and Manzai
Akihiro Koga, Setagaya Eco-people Group
- Communication in a Foreign Environment: The Speaking of English by International Students at a New Zealand University
Alison Kuiper, Lincoln University;
Chui Pih Tan, Lincoln University
- Work Values, Organizational Structure, and Job Structure among Korean, British, and American Multinational Banks in Korea: Employees’ Nationalities vs. MNC’s Nationalities
Jong-Wook Kwon, Kangwon National University
- Is Green the Colour of Cash or Conviction? Colour Culture in China as Seen by Managers of Finnish MNCs: Report on a Pilot Study
Kirsi Mantua, Helsinki School of Economics
- Teaching Professional Communication Skills in English
Devikamani Menon, University of Malaya;
Ainun Rozana Mohd Zaid, University of Malaya
- Dissemination of information for bond market development in an
emerging economy in Asia: case for Thailand
Yuji Nozue, Chuo University,
- Crisis Communication Management – When Crisis Becomes Catastrophe
H. Leland Smith, The University of Southern Mississippi
- From Local to Global and Monologue to Dialogue:
Fruitful Stakeholder Engagement and Public Consultation towards
Consensus
Timothy J. Peirson-Smith, Managing Director, Executive Counsel Limited
- Inadequate Training is a Major Reason that Leads to Expatriates’ Inadequate Cross-cultural Business Communication Competence—A Case Study with a China-based Company
Xiaofei Xu, City University of Hong Kong
The content appearing in these Proceedings is the work of individual scholars and does not necessarily reflect the views, opinions, or practices of the Association for Business Communication and is distributed for conference discussion purposes only.
©2007, The Association for Business Communication
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