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2001
ABC's Spring Conference in Toronto
 


Photo courtesy http://www.aviewoncities.com/_about.htm

Overview
HURRY! RESERVE YOUR ROOM NOW! The cut-off date for the conference rate at the Westin Harbour Castle is March 4, 2003. If you plan to stay Saturday night, you may need to make reservations also at the nearby Sheraton Centre Toronto Hotel, which provides a shuttle service to the Westin Harbour. For reservations, call 888-625-5144 in the US/Canada or (416) 869-1600.

ARRIVE EARLY FOR THE THURSDAY TOURS! In the afternoon, visit two important communication centers: Ryerson University's Roger's Communication Centre, and Frontier College's "Beat the Street" Learning Centre for street youth and homeless adults.

  • The Roger's Centre is considered Canada's premier facility for degrees and research in the fields of electronic media and digital communications. New Media at the Rogers Centre merges interactive communications and technologies: the schools of Journalism, Radio and Television Arts, Image Arts, and Computer Science create a dynamic hub of design, research, and development.
  • Beat the Street (BTS) was started in 1985 by two men who knew firsthand how street life was a barrier to accessing jobs, housing, services, and an improved quality of life. They created an "asphalt academy" by using available and relevant materials (signs, graffiti, license plates, phone numbers, etc.) to help street youth learn to read and write. Now they have an award-winning facility that offers a variety of literacy, technology, and creative programs.

HEAR SEVERAL DYNAMIC SPEAKERS from the academic and business communities. Keynote speakers include the following:

  • Claude LaJeunesse, president of Ryerson University, will welcome conference attendees on Friday morning. LaJeunesse, also an engineer and business executive, is a leading figure in Canada‰s effort to create a first-rate knowledge economy. He sits on several federal and corporate boards around the country.

  • Naseem Javed, a widely popular speaker at corporate meetings, will tell us "Why Corporate Images Die a Slow Death." Mr. Javed is the founder of ABC Namebank in New York and Toronto, a company concentrating solely on corporate nomenclature. He advises CEO's of Fortune 500 and other leading corporations on all matters of complex global naming for e-business especially. He is the author of two books, Naming for Power and Domain Wars, and is featured in over 100 business articles annually.

  • John Daniel O'Leary, a luncheon speaker, is president of Frontier College, a nationwide literacy and learning organization based in Toronto. Dr. O‰Leary has been involved in Canadian education and literacy for over 28 years, working with prisons, farm workers, street people, and other groups. He will speak about workplace literacy and Frontier College's partnership with colleges to establish literacy programs throughout Canada.

  • Michael Dewson, another luncheon speaker, is associate vice president of faculty affairs at Ryerson. He oversees the University's Planning Office as well as Learning and Teaching Office, the Digital Media Projects Office, and the Writing and Math Centres. Dr. Dewson, a psychologist by training, will speak about preparing students and workers for the New Economy and Ryerson‰s role in that effort.

ATTEND IMPORTANT AND USEFUL SESSIONS led by a diverse group of international presenters. We will have two symposia on Friday addressing "Annual Report Writing" and "Plain Language." On Saturday, we will have Teaching and Research Clinics. Bring your works-in-progress for either of the Clinics. Download schedule of presentations.

VISIT ST. LAWRENCE MARKET ON SATURDAY AFTERNOON to study communication and service among its "United Nations of Merchants." Come as a serious researcher or as a causal, participant-shopper.


 
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©2002 Association for Business Communication
Dr. Betty S. Johnson Executive Director Association for Business Communication PO Box 6143, Nacogdoches, Texas 75962-0001, Telephone: 936-468-6280 Fax: 936-468-6281 Email:abcjohnson@sfasu.edu