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2006 Student
Writing Contest
The Association for Business Communication invites undergraduate students to enter the 2006 Student Writing Contest by responding to this year’s case. A panel of academic readers will review all qualifying entries and, using the criteria below, select up to ten contest finalists. Then, a panel of business professionals will read the finalists’ entries and select the winning responses. The 1st place winner will receive $300, the 2nd place winner will receive $200, and the 3rd place winner will receive $100. Entries must be received by Monday, February 20, 2006, and the winner will be announced during spring 2006.
Information
for Students
Case response: Read and respond to the 2006 case with two documents:
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Student Strategy Write a memo to your instructor in which you identify and describe the audience, objectives, and ramifications of the case and explain the strategy you will use to write the message..
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Kraft Strategy: As an assistant to the Vice President of Public Affairs for Kraft Foods Inc., write a one-page memo in which you persuade Kraft’s CEO to adopt your strategy to mitigate the impact of negative media attention about Kraft and Kraft’s products. You may conduct research to assist you in developing your response.
Entry: If your instructor agrees, mail two copies of your Student Strategy, two copies of your Kraft Strategy, and one copy of your completed entry form (PDF) to:
Dr. Carol White
ABC Student Awards Committee
Robinson College of Business – Department of Marketing
Georgia State University
35 Broad Street, Suite 1425
Atlanta, GA 30302-3991
Information
for Instructors
The 2006 Student Writing Contest is open to undergraduate students enrolled in a business communication class during the summer or fall 2005 or spring 2006. You are welcome to enter two of your students in this annual contest, regardless of how many classes you teach. Students must work independently to prepare their responses and team entries will not be considered. This year’s case is intended to encourage students to think critically about the influence of mass communication and its potential impact on a company’s reputation and its bottom line. This case is not intended to be an example of either effective or ineffective corporate strategy or communication.
Criteria
The winning entry
will:
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Exhibit a clear understanding of the audience, use an
appropriate tone and style, establish the desired relationship,
and motivate the desired outcome.
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Accomplish the purpose of the message by stating a clear
position on the issue and supporting that position with
logical points/sub-points, insightful reasoning and/or
persuasive examples.
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Be well organized and easy to follow, include appropriate
headings/bullets/lists, and use smooth transitions.
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Demonstrate superior mastery of vocabulary and superior
facility with conventions of standard written English
(grammar, usage, and mechanics).
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Use an appropriate format and document design.
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