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2002 Case*

Workers in a major northeastern U.S. city were recovering from a 21/2 foot snowfall, which some reports termed "paralyzing." Many companies in the Northeast had encouraged their employees to "battle through" the storm. One organization, JKL Bank Corp.'s institutional mutual-fund operations, took a notably upset tone with those who lost the battle.

Jerome R. Carmody, chairman of the bank's fund operation, wrote to employees that he "was disappointed to not see more employees at work" on the Monday following the storm. Continued Mr. Carmody: "While I don't confuse our goal with emergency personnel working in hospitals, we have, nonetheless, chosen a profession that demands our uninterrupted servicing ability."

In fact, 30% of the staff managed to reach work on a day when several companies had closed their doors completely. Mr. Carmody praised those who made it in, but pointed out that more workers should have taken advantage of local hotels the night before, adding that employees "who typically experience unplowed streets near your homes should use common sense" next time.

Employees who received the memo were noticeably upset. The employees pointed out that area governors had ordered "nonessential employees" to stay off the roads, so those who attempted the drive to work risked getting a ticket and fined. Mr. Carmody's "suggestion that the company's job of advising and servicing mutual funds – including the calculation of funds' net asset values, or NAVs, for newspaper tables – is only a few steps below the business of saving lives" was particularly outrageous to many employees.

To ensure that employees are more prepared to do battle with future winter storms, Mr. Carmody has promised that specific "crisis services" individuals will be "stationed" at area hotels the day before a storm to "remind" employees of the "criticality" of getting to work.

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*WSJ article written by William Power appeared January 15, 1996, p. B1.

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©2002 Association for Business Communication
Dr. Betty S. Johnson Executive Director Association for Business Communication PO Box 6143, Nacogdoches, Texas 75962-0001, Telephone: 936-468-6280 Fax: 936-468-6281 Email:abcjohnson@sfasu.edu