74^th Annual Conference:

The Association for Business Communication

November 4-7, 2009

Portsmouth, VA

Editor: Lisa Gueldenzoph Snyder, Ph.D.
Associate Professor of Business Education School of Business and Economics North Carolina A&T State University

1. Assessing Communication Skill in a Business Context: Negotiating the Contradictions of Education, Training, and Management
   Dale Cyphert and Susan Wurtz
   University of Northern Iowa
2. The Best of Times and the Worst of Times: Team Teaching Business Communication in Integrated Undergraduate and Graduate Courses
   Mary Y. Bowers, Marcia A. Metcalf, and Christopher M. Scherpereel
   Northern Arizona University
3. Communication Capital
   Heloiza Matos, Cásper Libero, Brazil
   Guilherme Fráguas Nobre, COMSCITECH, Brazil
4. Communication Skills Needed for Successful Interactions with America’s Largest Trading Partners
   Jeanette S. Martin, University of Mississippi
   Lillian H. Chaney, The University of Memphis
5. A Comparison of Student Computer Literacy And Business Faculty Expectations
   Tab W. Cooper and Geraldine E. Hynes
   Sam Houston State University
6. Corporate Communications in an Emerging Country
   Ana Lucia Magalhaes, FATEC - Faculdade de Tecnologia de Guaratingueta
   Bruno Andreoni, Servtec Engenharia
7. Easing the Transition from Academic to Workplace Writing: A Pilot Study
   Jim Suchan, Brandon Booher, and Derek Waisanen
   The Naval Postgraduate School
8. Email Capitalization and CEO Ethos: Examining Online Responses to Yahoo’s Layoff Email
   Cynthia L. King, Naval Postgraduate School
9. The Future of Texting in Business Communication
   Thomas J. Kiddie, West Virginia State University
10. How English Competence Impacts Chinese Expatriate Adjustment in International Business
    Xiaofei Xu, City University of Hong Kong
11. Job Search Advice for Today’s Economy
    Harold A. Hurry, Sam Houston State University
12. Leveraging the Elevator Speech into an On-line Class Writing Assignment with Reflection and Feedback
    Gretchen N. Vik, San Diego State University
    
13. Patterns of Ethical Reasoning in the Protection of the Public Interest - A Case Study in Legal Ethics
    J. Archibald, McGill University
    
14. Ten Steps to Improving Student Achievement and Institutional Success in the Business Communication Course: The Course Valuation Model (CVM)
    Lori A. Brown, California State University, Long Beach
    
15. USA CEO Pay Is Up While Shareholders Lose Their Shirts: Legal and Ethical Communication Issues
    Carson H. Varner and Katrin C. Varner, Illinois State University
    
16. Using Portfolio Assessment to Discover Student Learning
    Barbara J. D’Angelo, Arizona State University
    
17. Using Wikis and Podcasts to Help Students Make the Transition from Consumers to Producers of Workplace Communication
    Kathleen Vance, British Columbia Institute of Technology
    
18. Writing Effective Newsletters
    Evaline Echols, Lee University
    

Proceedings Reviewers
James Benjamin, University of Toledo
Charlotte Brammer, Samford University
Stephen Byars, University of Southern California
Rod Carveth, Quinnipiac University
Barbara D'Angelo, Arizona State University
Cathy Dees, DeVry University
Sam DeKay, The Bank of New York Mellon Corporation
Frances Griffin, Oklahoma State University
Kathy Hill, Sam Houston State University
Martha Kennedy, San Diego State University
Lorraine Krajewski, Louisiana State University
Mark Lindquist, University of Wisconsin-Madison
Ephraim Okoro, Howard University
Michelle Reiss, Spalding University
Kevin Sager, The College of Brockport, State University of New York
Teresa Taylor Sekine, Perdue University
Jean Anna Sellers, Fort Hays State University
Jason Snyder, Central Connecticut State University
Lee Tesdell, Minnesota State University
Robyn Walker, University of Southern California
Mary Anne Weegar, National University
Leigh Ann Whittle, Guilford Technical Community College

©2009, The Association for Business Communication